Friday, 13 May 2016

It's official: Asus ZenFone 3 coming in June, to cost more than ZenFone 2!

Asus will launch the third-generation of flagship ZenFones in June, and not on May 30th as was widely speculated. This comes straight from company CEO Jerry Shen who has also said that the ZenFone 3 family of phones, consisting of the ZenFone 3, ZenFone 3 Max and ZenFone 3 Deluxe will continue to target the mid-range segment much like the outgoing ZenFone 2 family. These phones will however be priced higher than the phones belonging to the ZenFone 2 family.

"Sales of ZenFone 3 Max will account for nearly two-thirds of total ZenFone 3 shipments, and ZenFone 3 Deluxe and ZenFone 3 for the remaining," Shen was quoted by Digitimes as saying.

Moreover, the ZenFone 3, ZenFone 3 Max and ZenFone 3 Deluxe will be powered by either a Qualcomm chip or a MediaTek processor, unlike the ZenFone 2 which was powered by Intel. As per Shen, while 90% of the ZenFone 3 phones will be powered by Qualcomm processors, the remaining 10% will come with MediaTek SoC.

Asus is holding an event it calls the Zenvolution on May 30 in Taiwan, a day before Computex kicks off, where it is expected to unveil a string of Intel-powered devices. It was earlier speculated that the company may launch the next-generation ZenFones at the event, but as it turns out, that's not the case.

The ZenFone 3 is said to be a stark departure from the ZenFone 2 as far as design elements are concerned. These phones will reportedly feature a glass and metal design, and will in all probability have a fingerprint scanner on-board. Also, the new phones will likely run Android Marshmallow-based ZenUI out-of-the-box.

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